Customers, App Developers Invited To Power Your Future

Dallas, Texas, August 16, 2011

Key Facts

• Beginning August 1, mobile application developers can visit http://att.promo.eprize.com/app to learn more about the "Power Your Future" application contest and submit up to five apps for judging.
• The contest is designed to identify apps to help people live, work and play in more sustainable ways.
• AT&T customers and the general public will vote on the best apps in the competition starting Oct. 11.
• Winner receives $20,000 and the first runner-up will receive $5,000.

Contest Details

In partnership with the AT&T Developer Program, the Power Your Future mobile application contest is open to software developers with an application created in iOS, Android or for any of AT&T's HTML5 compatible phones. Designed to find innovative applications that deliver an environmental or energy efficient benefit, the contest will engage customers and the public to vote on eight finalists. Winning applications could potentially be preloaded on future AT&T smartphones.

Starting today, developers can enter up to five apps by visiting http://att.promo.eprize.com/app. Apps may be submitted until Sept. 28 with voting beginning Oct. 11. More than just checking a digital vote, customers will also have the opportunity to provide specific feedback about why they voted for an application.

The winner of the contest will be honored at the 2012 AT&T Developer Summit in Las Vegas in January and will receive airfare and lodging.

AT&T Developer Program

AT&T's Developer Program has ranked highest of all carrier developer programs for the past five years by Evans Data. Membership is free to all at http://developer.att.com/.

_Quotes _

"We are pleased to see developers extending their talents to create apps for the greater good, and designed this contest specifically to encourage that development," said Carlton Hill, vice president, AT&T Mobility and Consumer Markets. "Doing this in a way that engages customers so they can tell us what they find to be the most innovative and useful is even better."

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