Apple to Open Retail Store in Charleston, South Carolina on Saturday, July 26, 2008

The Apple Store King Street will open to the public on Saturday, July 26, 2008 at 10:00 a.m. EDT.

The Apple Store King Street is the best place to learn about all the latest products from Apple including the new iPhone (TM) 3G which combines all the revolutionary features of iPhone plus 3G networking that is twice as fast*, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs hundreds of third party applications available through the new App Store. The hands-on Apple Retail Store experience gives customers a chance to test-drive Apple's entire product line including iPod(R) touch, the best Wi-Fi mobile device in the world, and the MacBook Air(TM), the world's thinnest notebook.

Every Apple Retail Store offers personal training through Apple's popular One to One program with in-depth sessions on a wide range of topics, from getting started with a Mac(R) or iPod to advancing your moviemaking or digital photography skills. Visitors to Apple Retail Stores can also take advantage of free services from the most knowledgeable people around, including face-to-face support and creative help at the Genius Bar, plus workshops and special programs for kids.

Additional information about Apple's retail stores is available at www.apple.com/retail.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh.

Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

*Based on 3G and EDGE testing. Actual speeds vary by site conditions.

Press Contact: Amy Barney Apple (408) 974-2046

(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Store, iPhone, iPod and MacBook Air are trademarks of Apple. Other company and product names may be trademarks of their respective owners.