January 20, 2023

Inside Real Estate Acquires BoomTown, Forming an Industry-Leading Real Estate Technology Company

Grier Allen, Boomtown Co-founder & CEO (Right)Grier Allen, Boomtown Co-founder & CEO (Right)

BoomTown, an industry-leading cloud-based sales and marketing automation platform serving 100,000 real estate professionals and Inside Real Estate, one of the fastest-growing independent real estate software company and trusted partner to more than 400,000 real estate professionals, today announced that they have joined forces to form the industry's leading residential real estate technology company.

This combination creates an industry-leading provider of residential real estate software and services, across product and customer segments. As a result of the acquisition, Inside Real Estate is well positioned to help top performing franchises, brokerages, teams, and agents manage their business more effectively by providing an unparalleled technology, services, and partner ecosystem from a single provider. The combined company will have the R&D and Client Services scale to drive rapid innovation and deliver on their missions to make real estate professionals more successful.

_"This is the first day of an exciting new chapter for BoomTown and our clients!" said Grier Allen, CEO, BoomTown. "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success." ___

Inside Real Estate and BoomTown each have a proven track record of delivering high value, innovative solutions to help real estate professionals drive more effective business outcomes, achieve a competitive market advantage, and ultimately generate more transactions and revenue. They will bring together the breadth and depth of each company's award-winning technology solutions, top-shelf client support and services, and one of the largest and most engaged communities of top producing real estate professionals.

"I'm thrilled to welcome BoomTown to the Inside Real Estate family!" said Joe Skousen, CEO, Inside Real Estate. "I commend Grier and the BoomTown team for what they have built and accomplished with their clients over the past 15 years. Our companies share a common DNA that is focused on driving real results for every client, every day. Together, we will deliver an unmatched experience for every user from single agents, to top performing teams and mega teams, to robust national enterprise brands. Our #1 job is being a tech partner to our client - this combination reinforces that commitment."

The combined resources and backing will help deliver:

● **The #1 Front Office Experience for Every User: ** The combined technology will deliver an enhanced and elevated front office experience that supports every type of user, from single agents, to top performing teams and mega teams, to top brokerages and enterprise brands in growing their business.

● **The First Complete & Modern Back Office Suite: ** Together, the company's combined portfolio of back office solutions, including CORE Back Office, Brokermint and Inside Real Estate's recently acquired AmpStats, will provide the foundation for the industry's most innovative, modern & complete back office solution.

Marketplace & Tech Partner Ecosystem: Inside Real Estate's Marketplace of leading add-on services and solutions, including the Property Boost listing promotion and lead generation tool, will continue to expand, and be paired with a new Preferred Partner program, unlocking additional value and differentiation for customers through a vetted, network of premium, tightly integrated partner solutions.

Industry-Leading Home Ownership Solutions: Inside Real Estate will continue to invest heavily in the first integrated lifetime homeownership platform, CORE Home. The technology, paired with smart affiliated services solutions, and branded for Inside Real Estate's customers, will place brokers and agents at the heart of the consumer relationship.

"This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers," said Nick Macey, President, Inside Real Estate. "Our passionate, capable team is committed to leading with the features, products and solutions that drive agent, team, brokerage and enterprise brand success."

Inside Real Estate's Joe Skousen will continue to be Chief Executive Officer leading an experienced executive team of industry veterans from both Inside Real Estate and BoomTown, including Grier Allen of BoomTown as Chief Strategy Officer and Nick Macey as President. The combination of the two employee and client-centric cultures will create a company that continues to be consistently recognized for their culture and as one of the best places to work. The company is headquartered in Salt Lake City, UT, with offices in Charleston, SC and Carlsbad, CA, and employees located throughout the U.S.

Houlihan Lokey served as exclusive financial advisor and DLA Piper LLP (US) served as legal advisor to BoomTown.****