February 18, 2014

BoomTown Launches First API With Zillow Tech Connect Program

BoomTown Release  /  BoomTown Release

BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, announces the first Application Programming Interface (API) integration between their intelligent Customer Relationship Management (CRM) platform and Zillow's(r) Premier Agent lead generation package. Under Zillow's recently launched Tech Connect initiative the two companies will exchange data to provide their mutual real estate professional clients with smarter actionable information around online consumer behavior, delivering a better experience for all parties.

"This is our first API connection with another lead generation source, and one of many steps we're taking to further streamline the lead management efforts of our clients," said Grier Allen CEO & President of BoomTown. "Managing leads in multiple systems is one of the biggest pain points our clients face today, so we're pleased to be the first partner to launch with Zillow Tech Connect, and enable our clients to automatically import leads, and a robust set of data around them, directly into our CRM to seamlessly manage and monitor each contact's experience."

"Now that BoomTown is live in Zillow Tech Connect, brokers and agents have access to a different technology to help them better their marketing and customer engagement efforts," said Greg Schwartz, Zillow chief revenue officer. "While we offer a service to help brokers with their CRM needs, we are proud to offer a diverse choice of partners that will best suit their needs. BoomTown's CRM offering is an excellent addition to Zillow Tech Connect."

**About BoomTown **

Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/.

About Zillow, Inc.

Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming nearly 64 million monthly unique users, the Zillow, Inc. portfolio includes Zillow.com(r), Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets(r), Diverse Solutions(r), Agentfolio™, Mortech(r), HotPads™ and StreetEasy(r). The company is headquartered in Seattle.

The Zillow logo is available at http://zillow.mediaroom.com/index.php?s=191

Zillow.com, Zillow, Postlets, Diverse Solutions, Mortech and StreetEasy are registered trademarks of Zillow, Inc. HotPads, Digs and Agentfolio are trademarks of Zillow, Inc.


BoomTown Media Contact:
Lee Bressan