BoomTown Broadens C-Level Expertise with New Chief Technology Officer

CHARLESTON, S.C. -- January 15, 2015 -- BoomTown, a leading real estate marketing and sales platform, announced that former Weather Channel SVP of Digital Technology, Chris McClellen, has joined the company as Chief Technology Officer. McClellen will play a key role in driving BoomTown's technology strategy, growing the engineering team, and accelerating the development and delivery of cutting-edge real estate software.

"Chris has extraordinary vision and proven expertise to innovate, engineer and execute new products," said Grier Allen, President & CEO of BoomTown. "He has an exceptional track record developing world-class technology that serves hundreds of millions of visitors on both websites and mobile apps, and this skillset uniquely suits him to help elevate BoomTown to the next level in the Real Estate market. We're incredibly excited he's joining our team."

McClellen has more than twenty years of experience in both IT and Product Development. During his time at the Weather Channel he set the technology strategy for all Web, Mobile, Tablet and Desktop applications, including iOS, Android and Windows Phone applications and www.weather.com, as well as managed the scalable services that power all the associated applications and sites. McClellen was responsible for the development of the 7th most downloaded free app in Apple AppStore history.

"I'm excited to be joining this remarkable company during a period of such high growth, as well as the thriving digital community in Charleston, S.C." said Chris McClellen, CTO at BoomTown. "BoomTown is already transforming the way that real estate professionals do business and I look forward to working alongside and growing this talented team to develop and deliver solutions that will help our clients maximize the tremendous opportunity ahead."

**About BoomTown **

Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online sales and marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, and 2013) on the Inc. 500 Fastest Growing Companies List. The company was has also been listed as one of the "Best Places to Work" in South Carolina for the past two years, and is one of the leading employers for Charleston tech jobs. For more about BoomTown, visit http://boomtownroi.com/.