BoomTown Releases Real-Time ?Opportunity Wall? that Identifies Highest Priority Leads in a Real Estate Agent?s Customer Database

CHARLESTON, SOUTH CAROLINA -- January 21, 2013-- BoomTown, a leading real estate technology company, is thrilled to introduce the Opportunity Wall, the latest addition to their state-of-the-art Leads Management System. With one click the Opportunity Wall generates a real-time prioritized list of high-quality leads based on their behavior on a real estate site.

With showings, closings, and hundreds of leads at every point of the buying process, it can be difficult for real estate agents to determine where to focus time and energy, but this new tool takes out the guesswork. BoomTown's Opportunity Wall generates a list of top prospects using an advanced, patent-pending algorithm that tracks a potential buyer's key actions, past searches on a real estate site, valid contact information, and level of communication with the assigned agent.

The Opportunity Wall will revolutionize an agent's to-do list by highlighting real-time scenarios like:

• A newly registered lead.
• A new lead returning to your website and currently online.
• A lead now showing high interest in a particular property.
• A previously inactive lead that returns to and is currently on your site.
• A lead viewing a property on your mobile site in close proximity to the actual listing.

"We have a tremendous amount of visitor behavior data at our fingertips and our team is using that data to provide intelligent recommendations for lead follow up," explains Don Sedota, Director of Product Management at BoomTown_._

This new feature enables agents to follow up with prospects in the timeliest manner, armed with relevant information, and allows them to easily make notes and create to-dos in the process.

"Generating new leads will always be a critical part of the equation; however it's not the quantity of leads that matters. It's what you do with those leads after they provide contact information that truly impacts your business," says Grier Allen, CEO and President of BoomTown. "We now have a way to give our clients real-time, actionable leads in a prioritized list. This will drastically change the way that BoomTown users prioritize their time."

The feedback in the first weeks of release has been unprecedented. "The Opportunity Wall is a conversation-starting machine!" raves Teresa Jones, a BoomTown client. "It gives you the right ammunition at the right time to strike up meaningful, valuable conversations." Another user, Brian Tercero, enjoys the timely aspect of the real-time list, explaining: "I just made four phone calls to people because the Opportunity Wall said to do so, and I caught them all on the site and qualified each prospect. This is going to make our buyer's agents so much more efficient! Thank you, BoomTown!"

A mobile version of the Opportunity Wall is slated for release soon, allowing greater flexibility and access to busy agents on the go. View more client testimonials and screenshots of how it works in our media kit.

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About BoomTown Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized WordPress real estate website integrated with local MLS data, personalized online advertising campaigns, a dedicated Client Success Manager, and a cutting edge leads management system with marketing automation. BoomTown's software solution is being used by over 550 of the top-producing real estate brokerages and teams across the country and was recognized on the 2012 Inc. 500 Fastest Growing Companies List, ranking 96th nationwide. For more about BoomTown, visit us online at boomtownroi.com.

Contact: Donna Parrish BoomTown (843) 300-3319 donna@boomtownroi.com